Runners Point Stores  Runners Point Stores  Runners Point Stores

[Runners Point Stores]

Challenge
The new stores of running sports expert Runners Point in Vienna and Berlin shall draw the people’s attention to the assortment and current offers by the digital shop windows. Since a high luminosity is needed to transfer the image information through the tinted glass windows, only LED video displays can be considered for the realization.

 

Solution
The new highlight in Vienna’s shopping street are the shop windows of Runners Point. According to the customer’s demands we installed S[quadrat] SOR [6 SMD] NT Light LED modules. With the outdoor LEDs we can reach the required brightness of 4,500 cd/m². This will be adjusted automatically to changing light conditions by our software SX[BrightnessControl] and thus ensures optimal image quality. Additionally, the SMD LEDs create a viewing angle of 140° horizontal and vertical, which provides the ideal view to the displays.
The display modules were mounted into a rental frame and were attached with mounting brackets to vertical aluminum profiles, which are fixed at the floor and at the ceiling.
At Berlin‘s „Ku’damm“ we installed a 5 m² shop window screen to suit the local environment. Unlike in Vienna, here the rental frame was suspended with hanging brackets on the ceiling.

 

Completion:
November 2015/ February 2016

Technical data:
4 x S[quadrat] SOR [6 SMD] NT Light Shop Window LED video displays

Size:
2 x (2,5 m x 2 m) = 10 m²
2 x (1,5 m x 2 m) = 6 m²